May 05, 2024  
2022-2023 University Catalog 
    
2022-2023 University Catalog [ARCHIVED CATALOG]

Course Descriptions


Prefix and Course Index 

 

Management

Courses are designated as MGMT in the class schedule.

  
  • MGMT 442 - Leadership Theory and Practice (3)


    Theory and practice surrounding leadership. Trait, skills, styles, situational approaches to leadership, as well as leader-member exchange, transformational leadership, team, women, culture, ethics and leadership.

    Prerequisites: MGMT 340 ; not CBE pre-major or undecided/undeclared major; or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MGMT 443 - Team Leadership Skills (3)


    Interpersonal skills required to lead teams effectively. Topics include self-awareness, managing stress, creative problem-solving, communicating supportively, effective use of power and influence, motivating others, managing conflict, empowering employees, building effective teams, leading positive change.

    Prerequisites: MGMT 339 , MGMT 340 ; CBE major, not pre-major; or Communications major; or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MGMT 444 - Project Management (3)


    Principles and techniques of effective project management. Managerial, organizational and behavioral concepts, as well as effective tools, techniques and software for planning, communications, coordination and control of the project.

    Prerequisites: MGMT 339 ; CBE major (not pre-major); or Civil and Environmental Engineering or Environmental Studies major; or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MGMT 445 - Employment Law (3)


    Federal and state laws, and ethical issues affecting employment relationships and discrimination. Topics include the laws of agency and employees, independent contractors, the hiring process and procedures, wages, hours, benefits, termination of employment, OSHA and workers’ compensation.

    Prerequisites: MGMT 340 ; International Business major - BUAD 301 ; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MGMT 446 - Entertainment Business Law (3)


    Overview of entertainment industry legal issues in media, publishing, recording and hospitality enterprises. Topics include intellectual property, contracts, labor union representation and government regulation.

    Prerequisites: Business major (not pre-business) – MGMT 246 ; non-business major – BUAD 210  or MGMT 246 ; or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MGMT 447 - Internet Legal Issues (3)


    Federal, state and international laws and ethical issues affecting business and the Internet/information technology, including intellectual property (patents, copyrights, trademarks and trade secrets), e-commerce, online contracting, taxation, privacy, obscenity, defamation, information security and network crimes.

    Prerequisites: MGMT 246 ; CBE major (not premajor); or Communications or Theatre major; or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MGMT 449 - Seminar in Strategic Management (3)


    Integrative cases from top management viewpoint. Analyze the firm’s internal and external environment. Formulate strategic decisions to develop and sustain competitive advantage. Implement strategic decisions, organization design and control.

    Prerequisites: BUAD 301 , all CBE core courses with a “C” (2.0) or better, not CBE pre-major; or graduate (not pre-MBA) standing. Accounting concentration and Joint Emphasis in Accounting and Information Systems students are exempt from ISDS 351.

    400-level Undergraduate Course available for Graduate Credit

    One or more sections may be offered in any online format.
  
  • MGMT 455 - Cross-Cultural Management (3)


    Develop a more comprehensive understanding of the ways in which culture affects management decisions. Not available for graduate degree credit.

    Prerequisite: MGMT 339  or MGMT 340 .

    Undergraduate Course not available for Graduate Credit

  
  • MGMT 460 - Lean Startup Entrepreneurship (3)


    Theory and techniques of lean startup entrepreneurship, including customer development, product-market fit and go-to-market strategy. Applies lean startup techniques in consultation with actual startup firms.

    Prerequisites: CBE undergraduate student – MGMT 339 ; non-CBE undergraduate student – BUAD 210 ; or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MGMT 461 - Entrepreneurial Management (3)


    How to plan, organize and control new ventures. Setting up business-level strategy and corresponding systems to improve venture performance. Casework, research and fieldwork with selected local businesses.

    Prerequisites: CBE undergraduate student – MGMT 339 ; non-CBE undergraduate student – BUAD 210 ; or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MGMT 464 - Entrepreneurial Leadership (3)


    Leadership roles, organizational development and human resource management of new ventures. Determining the policies, procedures and culture needed to facilitate employee productivity and effectiveness. Casework, research and fieldwork with selected local businesses.

    Prerequisites: CBE undergraduate student – MGMT 340 ; non-CBE undergraduate student – BUAD 210 ; or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MGMT 465A - New Venture Creation and Funding (3)


    How to develop and test product and service concepts for new ventures, set business strategy, design operating systems develop financial forecasts, and comply with related laws and regulations. New venture student teams prepare business plans and make funding presentations. (MGMT 465A and EGGN 465A are the same course).

    Prerequisites: CBE undergraduate and Physics-Business majors – FIN 320 , MGMT 340 , MKTG 351 ; other major – BUAD 210 ; or graduate standing (not pre-MBA). Corequisite: Engineering majors – EGCE 401 /EGCP 401 /EGEE 401 /EGME 401 .

    400-level Undergraduate Course available for Graduate Credit

    Department Consent Required
  
  • MGMT 465B - New Venture Launch (3)


    Student teams will launch new ventures. New ventures may be startup businesses or new profit centers within existing businesses. Prepare a final report and oral presentation on the venture’s progress. (MGMT 465B and EGGN 465B are the same course.)

    Prerequisites: MGMT 465A ; or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

    Department Consent Required
  
  • MGMT 470 - Entertainment Operations (3)


    Applies management theories to media-oriented entertainment industries, including film and its ancillary markets (home entertainment, television, streaming, cable), music and video games, among others.

    Prerequisites: Business (not pre-business) major – MGMT 339 ; other major – BUAD 210  or MGMT 339 ; or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MGMT 471 - Hospitality and Tourism Management (3)


    Provides skills and tools for managing business processes, operations and resources in different areas of the hospitality industry (e.g., lodging, theme parks, casinos, special event management).

    Prerequisites: Business (not pre-business) major – MGMT 339 ; other major – BUAD 210  or MGMT 339 ; or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MGMT 474 - Healthcare Management (3)


    Understand the challenges and structure of the U.S. healthcare system. Role of healthcare managers in managing access, staffing, quality, capacity, supply chain and information technology in healthcare organizations. Apply managerial concepts for effective decision making in healthcare.

    Prerequisite: MGMT 339 .

    400-level Undergraduate Course available for Graduate Credit

  
  • MGMT 480 - Global Strategic Management (3)


    Conceptualization, formulation and implementation of successful global business strategies. Managing cultural differences, strategic alliances and acquisitions in the global market space.

    Prerequisite: BUAD 301 ; completion of all International Business core courses; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MGMT 495 - Internship (3)


    Planned and supervised work experience. May be repeated for a maximum of 6 units for credit/non-credit. Maximum of 3 units and cannot be repeated for letter-grade option. Consent of department internship adviser and one semester in residence at the university is required.

    Prerequisites: six units of upper-division management courses including MGMT 339 ; Management or International Business concentration; minimum junior standing; 2.5 or better GPA; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

    Department Consent Required
  
  • MGMT 499 - Independent Study (1-3)


    Open to qualified students desiring to pursue directed independent inquiry. May be repeated for a maximum of 6 units. Not open to students on academic notice. Requires approval by department chair.

    Prerequisite: senior standing.

    400-level Undergraduate Course available for Graduate Credit

    Department Consent Required
  
  • MGMT 510 - Seminar in Corporate Social Responsibility (CSR) and Managerial Ethics (3)


    How to generate a competitive advantage through ethics-based business strategies, and how to enhance social responsibility in conducting business activities in finance, accounting, marketing, entrepreneurship, corporate governance, HR and management and information technology.

    Prerequisite: CBE graduate standing.

    Graduate-level

  
  • MGMT 516 - Operations Management (3)


    Role of operations function in designing, producing and delivering products and services in manufacturing and service firms. Includes strategy and processes to meet market needs, internal and external coordination in a supply chain, long- and short-term decision-making tools and techniques.

    Prerequisite: CBE graduate (not Economics) standing. Corequisite: ISDS 513  or ISDS 540 .

    Graduate-level

  
  • MGMT 518 - Legal and Ethical Environment of Business (3)


    Federal, state and international laws and ethical issues affecting business, including criminal law, contracts, the Uniform Commercial Code, torts and product liability, employment relationships and discrimination, and various kinds of business organizations, such as corporations, LLC, partnerships and sole proprietorships.

    Prerequisite: CBE graduate standing and not Economics graduate standing.

    Graduate-level

  
  • MGMT 520 - International Legal Environment of Business (3)


    International laws and ethical issues affecting business, including: WTO and UN regulations; international agreements, such as treaties; regional organizations, such as the European Union and NAFTA; international contracts; and regulation of imports, exports and competition.

    Prerequisite: classified CBE standing.

    Graduate-level

  
  • MGMT 524 - Seminar in Organizational Behavior (3)


    Understanding and predicting human behavior to enhance individual, team and organizational performance. Applying effective principles of motivation, team building, influence, leadership and conflict management.

    Prerequisite: CBE graduate standing. Corequisite: BUAD 501A .

    Graduate-level

    One or more sections may be offered in any online format.
  
  • MGMT 525 - Seminar in Team Leadership Skills (3)


    Graduate seminar to develop hands-on skills to lead high-performance work teams. Topics include self-awareness, stress management, valuing diversity, supportive communication, creative problem solving, influence and leadership, motivating others, managing conflict, empowering and building effective teams.

    Prerequisite: MGMT 524 .

    Graduate-level

  
  • MGMT 539 - Supply Chain Management (3)


    Effective supply chain strategies emphasizing how to plan and integrate supply chain components into a coordinated system. Concepts and models important in supply chain planning. Risk pooling and inventory placement, integrated planning and collaboration and information sharing. Various models and methods for supply chain analysis and optimization.

    Prerequisite: MGMT 516 .

    Graduate-level

  
  • MGMT 540 - Leading and Managing People in Entrepreneurial Organizations (3)


    Prepares managers to analyze organizational policies, procedures and culture to improve employee productivity and effectiveness. Explores leadership skills needed to execute these changes. Includes a consulting project that applies student learning to a small and/or entrepreneurial organization.

    Prerequisite: MGMT 524 .

    Graduate-level

  
  • MGMT 543 - Seminar in Human Resource Management (3)


    Cases, problems and significant personnel administration literature in personnel administration and human relations.

    Prerequisite: CBE graduate standing.

    Graduate-level

    One or more sections may be offered in any online format.
  
  • MGMT 544 - Project Management (3)


    Principles, techniques and tools of effective project management. Topics include needs identification, project planning, scheduling and control, project organization and communication, and use of project management software to manage large, complex global projects and programs.

    Prerequisite: MGMT 516 .

    Graduate-level

  
  • MGMT 547 - Managing Multinational Organizations (3)


    Management practices and processes in five geographical areas; market-structures and management characteristics different from those in the United States. Constraints that vary between countries because of cultural, legal, economic and/or political differences.

    Prerequisite: CBE graduate (not Economics or pre-MBA) standing.

    Graduate-level

  
  • MGMT 555 - Leadership Dynamics (3)


    Dynamics of effective leadership in organizations. Major principles and practices driving the leadership field.

    Prerequisite: MGMT 524 .

    Graduate-level

  
  • MGMT 582 - Leading Organizational Change (3)


    Develop executive-level capabilities to lead, manage and implement organizational change. Build change leadership skills through exposure to a variety of industries, organizations and decision-making scenarios.

    Prerequisite: POSC 509  or POSC 526 ; or CBE graduate (not Economics or pre-MBA) standing.

    Graduate-level

    One or more sections may be offered in any online format.
  
  • MGMT 585 - Negotiation (3)


    Builds on knowledge of individual behavior and social perception with a key focus on integrative bargaining strategies and tactics. Aims to help argue for goals more persuasively, while also enriching others’ goals.

    Prerequisite: MGMT 524 .

    Graduate-level

  
  • MGMT 588 - Leadership, Power and Influence (3)


    Socio-economic approaches to leadership. Organizational influence processes, power, and politics in organizations and communities.

    Prerequisite: MGMT 524 .

    Graduate-level

  
  • MGMT 599 - Independent Graduate Research (1-3)


    May be repeated for a maximum of 6 units. Not open to students on academic notice. Requires consent of instructor, department chair and associate dean.

    Prerequisite: CBE graduate (not pre-MBA) standing.

    Graduate-level

    Department Consent Required

Marketing

Courses are designated as MKTG in the class schedule.

  
  • MKTG 351 - Principles of Marketing (3)


    Applying current theories and concepts in effectively marketing goods and services to define target customers from a domestic and global perspective. Includes market research, identifying target customers, developing product offers, branding, pricing, marketing communications and distribution channels.

    Corequisite: CBE undergraduate major, CBE pre-major – BUAD 301 ; other major – at least junior standing; or CBE graduate (not pre-MBA) standing.

    Undergraduate Course not available for Graduate Credit

    One or more sections may be offered in any online format.
  
  • MKTG 353 - Marketing Information Technology (3)


    Information sources, databases and tools applied by marketers to transform data into useful formats for the strategic decision-making process. Includes segmentation, target marketing and positioning, media selection, market share, break-even analysis, pricing, sales forecasting and profit scenario analysis.

    Prerequisites: Business Administration major, Economics major – MKTG 351 , BUAD 301 , ISDS 361A ; other major (not CBE pre-major or undeclared) – MKTG 351 ; or CBE graduate (not pre-MBA) standing.

    Undergraduate Course not available for Graduate Credit

    One or more sections may be offered in any online format.
  
  • MKTG 370 - Consumer Behavior (3)


    Consumer buying patterns, motivation and search behavior. Consumer decision-making process. Inter-disciplinary concepts from economics, sociology, psychology, cultural anthropology and mass communications. Case analyses and research projects.

    Prerequisites: CBE undergraduate major – BUAD 301  (prerequisite), MKTG 351  (corequisite); other major (not CBE pre-major or undeclared) – MKTG 351  (corequisite).

    Undergraduate Course not available for Graduate Credit

    One or more sections may be offered in any online format.
  
  • MKTG 379 - Marketing Research Methods (3)


    Marketing research process. Problem formulation, identifying data sources, data collection, analysis techniques, preparing research reports and application of these concepts to marketing research projects.

    Prerequisites: Business Administration major, Economics major – BUAD 301 , ISDS 361A , MKTG 351 ; other major (not CBE pre-major or undeclared) – MKTG 351 .

    Undergraduate Course not available for Graduate Credit

    One or more sections may be offered in any online format.
  
  • MKTG 401 - Professional Selling (3)


    Steps of the sales cycle as an interpersonal influence process. Selling skills and techniques based on communication and buyer behavior concepts. Written sales projects and oral presentations are expected.

    Prerequisite: CBE undergraduate major – BUAD 201 ; other major – junior standing (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MKTG 405 - Advertising and Promotions Strategy (3)


    How to develop and implement advertising, sales promotion, public relations, direct marketing, sponsorship marketing and personal selling strategies that convey a single voice to a firm’s customers’ attention with effective and efficient communications program.

    Prerequisite: MKTG 351  (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

    One or more sections may be offered in any online format.
  
  • MKTG 410 - Strategic Selling and Negotiation (3)


    Advanced instruction and skill development in selling situations, presentation skills, negotiation, handling conflict, reading buyers, managing CRM information; and practicing more in-depth probing questions. Become better prepared for sales careers.

    Prerequisite: MKTG 401  or CBE graduate standing (not pre-MBA).

    400-level Undergraduate Course available for Graduate Credit

  
  • MKTG 415 - Managing the Sales Force (3)


    Sales manager’s role in organizing and deploying a field sales force, developing effective sales training programs, designing complete motivation and compensation plans, asserting strong leadership and evaluating sales people’s performance. Relies heavily on case studies and group discussion.

    Prerequisite: MKTG 351  (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MKTG 425 - Retail Marketing Strategy (3)


    Evolution of retailing into global, high technology industry; developing integrated marketing and financial strategies. Positioning retail offers to establish and maintain relationships with target customers. Evolving market conditions, buying behavior, retail venues, channel relationships, information, communication and decision support systems, merchandise management.

    Prerequisite: MKTG 351  (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MKTG 430 - Sports Marketing (3)


    Develop understanding of: sports marketing, its role in business and society; different functional areas. Develop ability to apply theories and knowledge to solve problems faced by sports marketers.

    Prerequisite: MKTG 351  (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MKTG 442 - Sales and Consumer Product Strategies (3)


    Theories, concepts and current professional practices of sales strategy, retail distribution, strategic marketing and category management based on analyzing customer purchasing behavior and sales data.

    Prerequisite: MKTG 351  (not CBE pre-major or undeclared).

    Undergraduate Course not available for Graduate Credit

  
  • MKTG 443 - Marketing Analytics: Decision Making in the Information Age (3)


    Applying analysis and modeling techniques to a broad range of marketing decision making domains. (MKTG 443 and ISDS 443 are the same course.)

    Prerequisites: ISDS 361A , MKTG 351  (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MKTG 444 - Social Media Marketing and Analytics (3)


    Theoretical concepts and practical skills used by organizations in developing social media marketing strategies and in generating and utilizing analytics. Create social media content and produce actionable analytics from the social media content. (MKTG 444 and ISDS 444 are the same course.)

    Prerequisites: MKTG 353 , ISDS 361A  (not CBE pre-major or undeclared); graduate student (not pre-MBA) - ISDS 513  or ISDS 540  (prerequisite) and MKTG 519  (corequisite).

    400-level Undergraduate Course available for Graduate Credit

    One or more sections may be offered in any online format.
  
  • MKTG 445 - Global Marketing (3)


    Theories of international trade and role of marketing decisions across national boundaries and markets. Concepts and principles of marketing strategies in organizations: recognition of environmental differences; market assessments; entry alternatives; positions of global independence; marketing problems; and critical implications.

    Prerequisite: MKTG 351  (not pre-business, pre-economics major or undeclared); or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MKTG 450 - Visual Marketing (3)


    Develop marketing communications through image creation tools, such as Adobe Photoshop, Prezi, Adobe Premiere, Apple iMovie, and Google Sketch Up.

    Prerequisites: MKTG 351  for undergraduate students; MKTG 519  for graduate students.

    400-level Undergraduate Course available for Graduate Credit

  
  • MKTG 455 - Digital Marketing (3)


    Marketing goods, services and ideas on the Internet. Integrating e-commerce into a total marketing strategy for businesses ranging from entrepreneurial to multinational corporations. History and emergence of e-commerce, utility of the Internet as a tool to increase effectiveness, efficacy and competitiveness.

    Prerequisite: MKTG 351  (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MKTG 462 - Marketing for Entrepreneurs (3)


    Covering market analysis for new products and services, competitive analysis, alternatives for entering markets, associated costs and launch feasibility. Casework, research and fieldwork with selected local businesses.

    Prerequisite: MKTG 351  (not CBE pre-major or undeclared); CBE graduate (not pre-MBA) standing – MKTG 519 .

    400-level Undergraduate Course available for Graduate Credit

  
  • MKTG 465 - Managing Services Marketing (3)


    Unique marketing needs and challenges faced by service firms in an increasingly challenging global environment. Strategies for marketing services in a variety of industries: entertainment, tourism, hospitality, health care, financial services. Strategies used by manufacturing firms using service as a competitive strategy.

    Prerequisites: MKTG 351  (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MKTG 475 - Export/Import Marketing Strategies (3)


    Export and import strategies, including international logistics. Export and import process for large companies and small international businesses. Logistics planning and choosing the best incoterms, export process and evaluating alternative export strategies. Outsourcing and other government regulatory requirements and documentation.

    Prerequisite: MKTG 351  (not pre-business, pre-economics major or undeclared); or CBE graduate (not pre-MBA) standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MKTG 482 - Film and TV Marketing (3)


    Film and TV content marketing is evolving rapidly, driven by technological, market and consumer trends. Provides a foundational understanding of the current methodologies for marketing and promoting film and TV content across all platforms. (CTVA 482 and MKTG 482 are the same course.)

    Prerequisite: CTVA 100  with a “C” (2.0) or better.

    Undergraduate Course not available for Graduate Credit

  
  • MKTG 485 - Multicultural Marketing (3)


    Multicultural marketing is a discipline that recognizes divergent influences in a varied population and creates customized marketing programs that reach various audiences. Students gain an understanding of the dynamics in a diverse market environment while identifying target audiences and appropriate marketing strategies.

    Prerequisites: MKTG 351 ; senior standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • MKTG 489 - Developing Marketing Strategies (3)


    Developing marketing strategies involving products as well as services. Case analysis and group interaction. Students will finalize and present portfolio of projects and internships completed over the duration of marketing program.

    Prerequisites: senior standing, MKTG 351 , MKTG 353 , MKTG 370 , MKTG 379 ; or graduate (not pre-MBA) standing, MKTG 519 .

    400-level Undergraduate Course available for Graduate Credit

    Department Consent Required
  
  • MKTG 495 - Internship (1-3)


    Planned and supervised work experience. May be repeated once for credit. Consent of department chair and one semester in residence at Cal State Fullerton required.

    Prerequisites: MKTG 351 , 3 units upper-division MKTG course; Marketing concentration or International Business major; at least junior standing; 2.5 GPA; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

    Department Consent Required
  
  • MKTG 499 - Independent Study (1-3)


    Open to undergraduate students desiring to pursue directed independent inquiry. May be repeated for a maximum of 6 units. Not open to students on academic notice. Requires approval by Department Chair.

    Prerequisite: senior standing.

    400-level Undergraduate Course available for Graduate Credit

    Department Consent Required
  
  • MKTG 519 - Marketing Management (3)


    Key marketing concepts and their applications to marketing research, segmentation, selecting target markets, product development, pricing, promotion and distribution. Develops senior-level executive decision-making skills from global, ethical and socially responsible perspectives. Requires understanding and application in a major project.

    Prerequisite: CBE graduate (not Economics or pre-MBA) standing. Corequisite: BUAD 501A .

    Graduate-level

    One or more sections may be offered in any online format.
  
  • MKTG 543 - Marketing Analytics for Managers (3)


    Organizations are increasingly becoming data-driven and are actively seeking managers with knowledge and experience in data analysis and marketing analytics. Focuses on the integrative application of various marketing analytics techniques to solve typical business problems. (ISDS 543 and MKTG 543 are the same course).

    Prerequisites: ISDS 513 , MKTG 519 .

    Graduate-level

    One or more sections may be offered in any online format.
  
  • MKTG 545 - NonProfit and Societal Marketing (3)


    Applying marketing techniques to social change and nonprofit organizational contexts. Apply marketing resources and tools to address the challenges inherent in such organizations. (MKTG 545 and AGNG 545 are the same course.)

    Prerequisite: CBE graduate (not Economics or pre-MBA) standing.

    Graduate-level

  
  • MKTG 565 - Strategic Market Intelligence (3)


    Qualitative and quantitative methods for collecting and analyzing information about customers and competitors. Apply these techniques and learn how market information can be leveraged to make better strategic decisions.

    Prerequisites: MKTG 519 , ISDS 361A  or ISDS 513 ; graduate (not Economics or pre-MBA) standing.

    Graduate-level

  
  • MKTG 575 - Product and Brand Management (3)


    How to develop products and brands that deliver value to consumers using qualitative and metric approaches.

    Prerequisite: MKTG 519 .

    Graduate-level

  
  • MKTG 596T - Contemporary Topics in Marketing (3)


    Framework for customer-focused management; how to increase quality and calculate customer lifetime value and profitability. May be repeated with different topics for a maximum of 9 units.

    Prerequisites: MKTG 519 ; CBE graduate (not pre-MBA) standing.

    Graduate-level

  
  • MKTG 599 - Independent Graduate Research (1-3)


    May be repeated for a maximum of 6 units. Not open to students on academic notice. Requires consent of instructor, department chair and associate dean.

    Prerequisite: CBE graduate (not pre-MBA) standing.

    Graduate-level

    Department Consent Required

Mechanical Engineering

Courses are designated as EGME in the class schedule.

  
  • EGME 102 - Engineering Graphics (2)


    Sketching, Visualization, Geometry, CAD principles and applications. Orthographic projections, pictorials. Multiview drawing, including auxiliary, section and detail views. Standards and conventions. Dimensioning, tolerances, GDT. Design processes, cost analysis and freshman project. (1 hour lecture, 3 hours laboratory).

    Undergraduate Course not available for Graduate Credit

  
  • EGME 205 - Digital Computation (3)


    Computers and their numerical applications. Programming languages, MathCAD, spreadsheet, digital computation methods in statistics and solving algebraic equations. Applications of general purpose software for engineering analysis. (EGME 205 and EGGN 205 are the same course.)

    Prerequisite: MATH 150A .

    Undergraduate Course not available for Graduate Credit

  
  • EGME 304 - Thermodynamics (3)


    Energy and its transformation; heat and work; conservation of mass and energy, system properties, irreversibility and availability. Ideal gases, heat engines and refrigeration (both ideal and actual), equipment selection and sizing.

    Prerequisites: CHEM 120A  or CHEM 123 ; MATH 150B , PHYS 225 .

    Undergraduate Course not available for Graduate Credit

    One or more sections may be offered in any online format.
  
  • EGME 306A - Solid Mechanics Laboratory (1)


    Static and dynamic measurements (tension and strain test tension beams, columns, charpy, gyroscopes) using mechanical and electrical transducers. Using computers in data acquisition, reduction and analysis. Requires a complete set of reports, and must be passed with a C (2.0) or better. (3 hours laboratory)

    Prerequisites: EGME 102 , PHYS 225 . Corequisites: EGME 205 , EGME 331 .

    Undergraduate Course not available for Graduate Credit

  
  • EGME 306B - Fluids and Thermal Laboratory (1)


    Continuation of EGME 306A. Flow, temperature and pressure measurement. Experimental studies of fluid friction and heat exchanger performance. Using computers in data acquisition, reduction and analysis. Requires a complete set of technical reports, and must be passed with a C (2.0) or better. (3 hours laboratory)

    Prerequisites: EGME 306A , EGME 333 . Corequisite: EGME 407 .

    Undergraduate Course not available for Graduate Credit

  
  • EGME 308 - Engineering Analysis (3)


    Fundamentals and engineering applications of Fourier transforms, Laplace transforms, complex analysis, vector analysis; engineering applications. (EGCE 308, EGEE 308, EGGN 308 and EGME 308 are the same course.)

    Prerequisites: PHYS 226 , MATH 250B .

    Undergraduate Course not available for Graduate Credit

  
  • EGME 315 - Basic Fabrication Techniques and Manufacturing Practices (3)


    Conventional fabrication techniques, measuring, referencing and tolerances applied to manufacturing such as tooling, computer numerical control machining and process indices. Safety instruction for use of campus machine shop equipment. (2 hours discussion and 2 hours laboratory)

    Prerequisites: EGME 102 , EGME 322L .

    Undergraduate Course not available for Graduate Credit

  
  • EGME 322L - Introduction to Computer-Aided Design (3)


    Introduction to modeling, assembly, design documentation and analysis using typical commercial CAD/CAE software. Using online resources in the collaborative design process. Design file transfer protocols. Design project using a technology based team environment. CAD/CAE system selection criteria. (1 hour discussion, 5 hours laboratory)

    Prerequisites: EGCE 302 , EGME 331 .

    Undergraduate Course not available for Graduate Credit

  
  • EGME 331 - Solid Mechanics (3)


    Mechanical properties of materials. Stress and strain. Elastic, plastic and thermal deformation, and failure criteria. Stress-strain relationships, stress-strain transformation, principal stresses, Mohr’s circle. Analysis and design of beams for bending. Buckling of columns. Pressure vessels.

    Prerequisites: CHEM 120A  or CHEM 123 ; EGCE 201 , MATH 250A .

    Undergraduate Course not available for Graduate Credit

  
  • EGME 333 - Fluid Mechanics (3)


    Principles of fluid mechanics and their applications; fluid properties; fluid statics; one-dimensional incompressible flow; concepts of multi-dimensional flows including conservation principles; similitude and dimensional analysis; internal and external viscous flow; elements of compressible flow; design considerations in fluid mechanics.

    Prerequisite: EGME 304 . Corequisite: EGME 205 .

    Undergraduate Course not available for Graduate Credit

  
  • EGME 335 - Kinematics of Mechanisms (3)


    Kinematics and dynamics of mechanisms; design and analysis of linkages, gears, and cams through the use of analytical, graphical and computer-aided techniques.

    Prerequisites: EGME 102 , EGME 205 , EGCE 302 .

    Undergraduate Course not available for Graduate Credit

  
  • EGME 401 - Engineering Economics and Professionalism (3)


    Development, evaluation and presentation of design alternatives for engineering systems and projects using principles of engineering economy and cost benefit analysis. Engineering profession, professional ethics and related topics. (Not available for use on graduate study plans.) (EGEE 401, EGCE 401, EGCP 401 and EGME 401 are the same course.)

    Prerequisites: MATH 150A ; Engineering or Computer Science major; junior or senior standing.

    Undergraduate Course not available for Graduate Credit

  
  • EGME 407 - Heat Transfer (3)


    Principles of heat transfer and their applications: introduction to conductive, convective and radiation heat transfer; one-dimensional heat conduction; concepts of multi-dimensional conduction; convective heat transfer for internal and external viscous flows; cross-flow and shell and tube heat exchangers; thermal system design.

    Prerequisites: MATH 250B , EGME 333 .

    Undergraduate Course not available for Graduate Credit

  
  • EGME 410 - Introduction to the Finite Element Method and Applications (3)


    Basic concepts of integral and matrix formulation of boundary value problems. One dimensional finite element formulation of heat transfer, truss beam and vibration problems. Applications of commercial finite element programs. Selection criteria for code, element and hardware. CAD system interfaces. Requires approved study plan.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 411 - Mechanical Control Systems (3)


    Mechanical control system design and analysis. Pneumatic, hydraulic, electromechanical actuators and devices. Stability criteria, root locus plots, frequency response analysis and design, transfer functions, introduction to feedback control and microprocessor applications.

    Prerequisites: EGME 205  ,  EGME 308 , EGCE 302 ; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 414 - Design Project I (3)


    Design methodology, CAD/CAE philosophy, optimization, product liability, probability/statistical principles, ASME codes, safety, human factors, material selection, legal aspects of design, professional ethics. Design project to be constructed in EGME 419, but feasibility study, preliminary design, assembly drawings, interim and final written project reports, interim and final oral presentations are required for EGME 414. (1 hour lecture and 6 hours laboratory)

    Prerequisites: EGME 322L , EGME 335 , EGME 421 .

    Undergraduate Course not available for Graduate Credit

  
  • EGME 417 - Computational Heat Transfer (3)


    Computer visualization of 2-D/3-D temperature fields. Steady and unsteady conduction heat transfer. Incompressible free and forced convective boundary layer flows. Multiple surface radiation analysis. Boiling and condensation. Design aspects of computational heat transfer and use of CFD codes.

    Prerequisites: EGME 205 , EGME 308 , EGME 407 ; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 418 - Space and Rocket Engineering (3)


    Principles of rocket propulsion systems. Single and multi-stage rockets. Theory and application of orbital mechanics. Space flight maneuvers. Boosting a satellite into orbit. Spacecraft guidance and control. Trajectories to Moon and Mars.

    Prerequisites: EGCE 201 EGME 304 , EGME 331 , EGME 333 ; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 419 - Design Project II (2)


    Complete design project initiated in EGME 414. Construct prototype, model or components. Test proposed design and prepare a final design report. Teamwork and communications skills. Requires interim and final oral presentation. (6 hours laboratory)

    Prerequisite: EGME 414 .

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 421 - Machine Design (3)


    Reliable design of machine components such as gears, springs, screws, fasteners, bearings, welded joints. Analysis techniques that are used to predict a component’s failure with/without factor of safety.

    Prerequisite: EGME 331 .

    Undergraduate Course not available for Graduate Credit

  
  • EGME 422 - Advanced Computer-Aided Design (3)


    Modeling, assembly and design documentation using current CAD software (e.g. CATIA or Creo). Design mechanical components and assemblies using advanced CAD software features - blends, drafts, user defined features, relations, family tables, assembly management. Collaborative design project, utilizing online resources. May be repeated for a maximum of 6 units.

    Prerequisite: EGME 322L ; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 424 - Data Acquisition and Instrumentation (3)


    Graphical programming; design and development of virtual instruments using LabVIEW programming environment; building applications for data acquisition and data reduction, measurement, testing and control of engineering systems; collaborative term project. May be repeated once for credit.

    Prerequisite: EGME 306A ; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 426 - Design of Thermal and Fluid Systems (3)


    Integration of fundamental principles of thermodynamics, fluid mechanics, heat transfer and related subjects in the design of thermal and fluid systems. Design process and economics are applied to pumps, fans, turbines, boilers, piping systems, cross-flow and shell and tube heat exchangers.

    Prerequisite: EGME 407 ; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 431 - Mechanical Vibrations (3)


    Model and analyze single and multiple degrees of freedom systems. Response to forcing functions. Vibrations of machine elements. Design vibration isolation systems. Balance rotating machinery. Random excitation and response of mechanical structures.

    Prerequisites: EGME 205 , EGME 308 , EGCE 302 .

    Undergraduate Course not available for Graduate Credit

  
  • EGME 433 - Aerodynamics (3)


    Fundamentals of aerodynamics; inviscid flow over airfoils and finite wings; prediction of lift, drag, and moment; equations of motion; thin airfoil theory; circulation; Kelvin’s theorem, potential flow; Kutta-Joukowski theorem; viscous effects; shock waves; and linearized subsonic flow.

    Prerequisites: EGME 205, EGME 304, EGME 333; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 434 - Combustion (3)


    Introduction to elementary theory of combustion, including concepts in thermodynamics, chemical kinetics and fluid mechanics. Introduction to computational tools for complex equilibrium and kinetic calculations. Flame propagation, explosions, detonations and droplet combustion.

    Prerequisite: EGME 333 ; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 435 - Propulsion Systems (3)


    Principles of rocket and jet propulsion systems. Single and multi-stage rockets. Analyze thrust generation. One-dimensional compressible flow, Prandtl-Meyer expansions and oblique shock waves, application to diffusers and rocket nozzles. Linearized supersonic flow.

    Prerequisite: EGME 333 ; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 438 - Analytical Methods in Engineering (3)


    Ordinary and partial differential equations with constant and variable coefficients; orthogonal functions; conformal mapping; potential theory; engineering applications.

    Prerequisite: EGME 308 ; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 451 - Heating, Ventilating and Air Conditioning Systems (3)


    Fundamentals of controlling heating, ventilating and air conditioning systems. Theory and analysis of fundamental thermodynamics relating to these systems. Laboratory demonstrations of actual systems.

    Prerequisites: EGME 304 , EGME 407 ; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 452 - Fluid Machinery (3)


    Thermal and hydraulic design and analysis of pumps, fans, turbines and compressors. Component selection, system design and performance evaluations.

    Prerequisites: EGME 304 , EGME 333 ; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 454 - Optimization of Engineering Design (3)


    Applying analytical and computer optimization techniques to engineering design problems. Present design as an optimization task. One dimensional minimization. Unconstrained and constrained nonlinear programming. Approximation concepts. Duality. Computer applications to design problems using a general purpose optimization program.

    Prerequisite: EGME 308  or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 456 - Introduction to Mechatronics for Engineers (3)


    Introduction to mechatronics. Design issues. Sensors, actuators, programmable controllers. Hardware components for control systems. System performance. Data acquisition and control. Mechatronic control in automated manufacturing. Advanced applications and case studies. Design project.

    Prerequisites: EGEE 203L , EGME 306A , EGME 308 ; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 459 - Plastics and Other Non-Metallics (3)


    Simplified chemistry of plastics. Applications. Manufacturing processes. Methods for preventing deterioration of nonmetallic materials. Composites. Ceramics. Refractories. Wood. Destructive and nondestructive testing of nonmetallic materials.

    Prerequisite: EGME 331 ; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

  
  • EGME 460 - Failure of Engineering Materials (3)


    Imperfections in solids; fracture initiation and crack propagation; dislocations; yield point phenomenon; fatigue; creep; ultrasonic effects; radiation damage; stress corrosion; hydrogen embrittlement; failure of composite materials.

    Prerequisite: EGME 331 ; or graduate standing.

    400-level Undergraduate Course available for Graduate Credit

 

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