Apr 24, 2024  
2022-2023 University Catalog 
    
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2022-2023 University Catalog [ARCHIVED CATALOG]

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MKTG 353 - Marketing Information Technology (3)

Information sources, databases and tools applied by marketers to transform data into useful formats for the strategic decision-making process. Includes segmentation, target marketing and positioning, media selection, market share, break-even analysis, pricing, sales forecasting and profit scenario analysis.

Prerequisites: Business Administration major, Economics major – MKTG 351 , BUAD 301 , ISDS 361A ; other major (not CBE pre-major or undeclared) – MKTG 351 ; or CBE graduate (not pre-MBA) standing.

Undergraduate Course not available for Graduate Credit

One or more sections may be offered in any online format.


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