MKTG 351 - Principles of Marketing (3)

Applying current theories and concepts in effectively marketing goods and services to define target customers from a domestic and global perspective. Includes market research, identifying target customers, developing product offers, branding, pricing, marketing communications and distribution channels.

Corequisite: CBE undergraduate major, CBE pre-major – BUAD 301; other major – at least junior standing; or CBE graduate (not pre-MBA) standing.

Undergraduate Course not available for Graduate Credit

One or more sections may be offered in any online format.