MKTG 401 - Professional Selling (3)

Steps of the sales cycle as an interpersonal influence process. Selling skills and techniques based on communication and buyer behavior concepts. Written sales projects and oral presentations are expected.

Prerequisite: CBE undergraduate major – BUAD 201; other major – junior standing (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing.

400-level Undergraduate Course available for Graduate Credit