Apr 20, 2024  
2022-2023 University Catalog 
    
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2022-2023 University Catalog [ARCHIVED CATALOG]

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MKTG 379 - Marketing Research Methods (3)

Marketing research process. Problem formulation, identifying data sources, data collection, analysis techniques, preparing research reports and application of these concepts to marketing research projects.

Prerequisites: Business Administration major, Economics major – BUAD 301 , ISDS 361A , MKTG 351 ; other major (not CBE pre-major or undeclared) – MKTG 351 .

Undergraduate Course not available for Graduate Credit

One or more sections may be offered in any online format.


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