Apr 19, 2024  
2022-2023 University Catalog 
    
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2022-2023 University Catalog [ARCHIVED CATALOG]

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MKTG 370 - Consumer Behavior (3)

Consumer buying patterns, motivation and search behavior. Consumer decision-making process. Inter-disciplinary concepts from economics, sociology, psychology, cultural anthropology and mass communications. Case analyses and research projects.

Prerequisites: CBE undergraduate major – BUAD 301  (prerequisite), MKTG 351  (corequisite); other major (not CBE pre-major or undeclared) – MKTG 351  (corequisite).

Undergraduate Course not available for Graduate Credit

One or more sections may be offered in any online format.


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