COMM 451 - Capstone - Advertising Campaigns (3)

Advertising campaigns, including applied research, writing and utilization of print and electronic mass media. Design of complete campaigns from idea to prediction readiness. A “C-” (1.7) or better is required to pass this course.

Prerequisites: COMM 350, COMM 352, COMM 353.

Undergraduate Course not available for Graduate Credit

Typically Offered: Fall/Spring