Jun 24, 2025  
2024-2025 University Catalog 
    
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COMM 352 - Advertising Media (3)

Plan, execute and control advertising media programs. Basic data and characteristics of the media. Buying and selling process, techniques and methods in media planning process. Audience measurement and media analysis.

Prerequisites: COMM 350  and junior standing.

Undergraduate Course not available for Graduate Credit

Typically Offered: Fall/Spring


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