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Mar 28, 2024
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MKTG 489 - Developing Marketing Strategies (3) Developing marketing strategies involving products as well as services. Case analysis and group interaction. Students will finalize and present portfolio of projects and internships completed over the duration of marketing program.
Prerequisites: MKTG 351 , MKTG 353 , MKTG 370 , MKTG 379 and senior standing; or MKTG 519 ; graduate standing (not pre-MBA).
400-level Undergraduate Course available for Graduate Credit
Department Consent Required
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