Mar 28, 2024  
2021-2022 University Catalog 
    
2021-2022 University Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 489 - Developing Marketing Strategies (3)


Developing marketing strategies involving products as well as services. Case analysis and group interaction. Students will finalize and present portfolio of projects and internships completed over the duration of marketing program.

Prerequisites: MKTG 351 , MKTG 353 , MKTG 370 , MKTG 379  and senior standing; or MKTG 519 ; graduate standing (not pre-MBA).

400-level Undergraduate Course available for Graduate Credit

Department Consent Required



Add to Portfolio (opens a new window)