MKTG 519 - Marketing Management (3)

Key marketing concepts and their applications to marketing research, segmentation, selecting target markets, product development, pricing, promotion and distribution. Develops senior-level executive decision-making skills from global, ethical and socially responsible perspectives. Requires understanding and application in a major project.

Prerequisite: CBE graduate (not Economics or pre-MBA) standing. Corequisite: BUAD 501A.

Graduate-level

One or more sections may be offered in any online format.