May 18, 2022  
2021-2022 University Catalog 
    
2021-2022 University Catalog [ARCHIVED CATALOG]

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MKTG 519 - Marketing Management (3)


Key marketing concepts and their applications to marketing research, segmentation, selecting target markets, product development, pricing, promotion and distribution. Develops senior-level executive decision-making skills from global, ethical and socially responsible perspectives. Requires understanding and application in a major project.

Prerequisite: CBE graduate (not Economics or pre-MBA) standing. Corequisite: BUAD 501A.

Graduate-level

One or more sections may be offered in any online format.



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