MKTG 370 - Consumer Behavior (3)

Consumer buying patterns, motivation and search behavior. Consumer decision-making process. Inter-disciplinary concepts from economics, sociology, psychology, cultural anthropology and mass communications. Case analyses and research projects.

Prerequisites: CBE Undergraduate major -BUAD 301(prerequisite),MKTG 351(corequisite); Other majors (not CBE pre-major or undeclared) -MKTG 351(corequisite).

Undergraduate Course not available for Graduate Credit

One or more sections may be offered in any online format.