May 21, 2022  
2021-2022 University Catalog 
    
2021-2022 University Catalog [ARCHIVED CATALOG]

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MKTG 379 - Marketing Research Methods (3)


Marketing research process. Problem formulation, identifying data sources, data collection, analysis techniques, preparing research reports and application of these concepts to marketing research projects.

Prerequisites: Business Administration major, Economics major -BUAD 301,ISDS 361A,MKTG 351; Other majors (not CBE pre-major or undeclared) -MKTG 351.

Undergraduate Course not available for Graduate Credit

One or more sections may be offered in any online format.



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