Apr 23, 2024  
2021-2022 University Catalog 
    
Catalog Navigation
  Catalog Home
  President’s Message
  Academic Calendar
  The California State University
  About the University
  Administration
  College of the Arts
  College of Business and Economics
  College of Communications
  College of Education
  College of Engineering and Computer Science
  College of Health and Human Development
  College of Humanities and Social Sciences
  College of Natural Sciences and Mathematics
  Degree Programs
  Course Descriptions
  University Requirements and Regulations
  Graduate Regulations
  Admissions
  Academic Advisement
  Registration
  Academic Departments and Programs
  Special Academic Programs
  Academic Affairs Support
  Student Affairs Support
  Information Technology
  Faculty and Administration
  Emeriti
  Archived Catalogs
  My Portfolio
HELP
2021-2022 University Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKTG 353 - Marketing Information Technology (3)

Information sources, databases and tools applied by marketers to transform data into useful formats for the strategic decision-making process. Includes segmentation, target marketing and positioning, media selection, market share, break-even analysis, pricing, sales forecasting and profit scenario analysis.

Prerequisites: Business Administration major, Economics major -MKTG 351,BUAD 301,ISDS 361A; other majors (Not CBE pre-major or undeclared) -MKTG 351; or CBE graduate standing (not pre-MBA).

Undergraduate Course not available for Graduate Credit

One or more sections may be offered in any online format.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)