Dec 30, 2024  
2021-2022 University Catalog 
    
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2021-2022 University Catalog [ARCHIVED CATALOG]

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MKTG 353 - Marketing Information Technology (3)

Information sources, databases and tools applied by marketers to transform data into useful formats for the strategic decision-making process. Includes segmentation, target marketing and positioning, media selection, market share, break-even analysis, pricing, sales forecasting and profit scenario analysis.

Prerequisites: Business Administration major, Economics major -MKTG 351,BUAD 301,ISDS 361A; other majors (Not CBE pre-major or undeclared) -MKTG 351; or CBE graduate standing (not pre-MBA).

Undergraduate Course not available for Graduate Credit

One or more sections may be offered in any online format.


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