Business Administration, Marketing Concentration, B.A.

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(120 UNITS)

Bachelor of Arts in Business Administration

The Bachelor of Arts in Business Administration provides a thorough education in the theory and practice of business. The degree provides an understanding of multiple business disciplines, and upon completing the degree, graduates will have the competency to make sound business decisions through effective, evidence-based analysis, interpretation, problem-solving and reasoning. The program emphasizes interpersonal skill-development, including the ability to write and orally communicate ideas and solutions in both business and non-business settings. Students also learn to recognize and apply concepts related to group motivation and conflict. Emphasis is also placed on the skills to use quantitative data, appropriate techniques and models to contextualize, address and analyze business problems and support business decisions. In a global sense, students also learn to understand legal, multicultural, political and ethical issues related to business.

In addition to the requirements for the major, students must meet all other university requirements for a bachelor’s degree. Please consult the Graduation Requirements for the Bachelor’s Degree section in this catalog for complete information.

Admission to the Business Administration Major

Admission to the Business Administration major involves two steps. Students who apply to the major are initially classified as Pre-Business. After completing the lower-division core requirements with a “C” (2.0) or better, students may apply to the Business Administration major.

All of the following requirements must be met for the degree. Students must earn a “C” (2.0) or better in each core course listed below. In concentrations that require ISDS 351, the course must be passed with a “C” (2.0) or better. For assistance in interpreting these requirements, contact the Business Advising Center.

Grades and Residence

Maintain a minimum 2.0 grade point average in all college level units attempted, all units attempted at CSUF, all units attempted in the major and all units attempted in the concentration. Earn a “C” (2.0) or better in each core course. A “C-” (1.7) or lower is not a passing grade.

Take all required core and concentration courses in the College of Business and Economics for a letter grade (A, B, C, D, F). The exceptions are calculus courses, which may be taken under the Credit/No Credit grading option; however, if it is also taken to meet general education requirements then it must be taken for a letter grade.

A minimum 30 units in the major and at least one-half of the units in the concentration (except Accounting, which requires 15) must be taken in residence in the College of Business and Economics; at least 15 of the last 24 units taken before graduation must be in residence in the College of Business and Economics.

Lower-Division Core (21-22 units)

Upper-Division Core (24 units)

Note:

* Satisfies upper-division writing requirement

Capstone (3 units)

MGMT 449 - Seminar in Strategic Management (3)

Marketing Concentration (27 units)

Marketing is understanding what customers want and creating products and services that have value for individuals and society. It combines creativity, psychology, strategy, research and analytics. Students discover how to analyze the industry and competition, choose a target customer, understand what customers wants, quantify the opportunity and develop a marketing strategy to differentiate their product or service from the competition. They also learn how to communicate with customers to promote their product or service, in traditional and digital media (websites, social media, etc.); how to distribute their product or service; how to price their product or service; how to ensure that customers are satisfied; and what data to collect and analyze to measure the effectiveness of their efforts. Students receive instruction from award-winning faculty who share their knowledge to prepare and empower future marketing leaders.

Along with core coursework in marketing information technology, consumer behavior and marketing research, the concentration provides a wide selection of specializations leading to careers in digital marketing, social media marketing, advertising and promotions, sports marketing, retail marketing, sales, non-profit marketing and global marketing. Students have the opportunity to gain valuable work experience and begin careers in marketing through connections gained at networking events, client projects, internships and career fairs.

Required (12 units)

Business Practicum Requirement (3 units)

Choose one course from any of the following areas. Must earn a “C” (2.0) or better.

Professional and Career Development (3 units)

BUAD 300 - Professional and Career Development (3)

Internship (3 units)

Must take for a letter grade.

Experiential Learning (3 units)

Select in consultation with faculty mentor. Course may not satisfy more than one area.