MKTG 531 - Consumer Analytics and Social Media (3)

How social media content and analytics impact marketing, generating and understanding these analytics, and using this data to create and measure marketing responses. Processes and tools used by managers to enhance strategic decision-making and value creation.

Prerequisite: MKTG 521 or MKTG 519.

Graduate-level

One or more sections may be offered in any online format.

Typically Offered: Periodically