MKTG 445 - Global Marketing (3)

Theories of international trade and role of marketing decisions across national boundaries and markets. Concepts and principles of marketing strategies in organizations: recognition of environmental differences; market assessments; entry alternatives; positions of global independence; marketing problems; and critical implications.

Prerequisite: MKTG 351 (not pre-business, pre-economics major or undeclared); or CBE graduate (not pre-MBA) standing.

400-level Undergraduate Course available for Graduate Credit

One or more sections may be offered in any online format.

Typically Offered: Fall/Spring/Summer