MKTG 430 - Sports Marketing (3)

Develop understanding of: sports marketing, its role in business and society; different functional areas. Develop ability to apply theories and knowledge to solve problems faced by sports marketers.

Prerequisite: MKTG 351 (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing.

400-level Undergraduate Course available for Graduate Credit

Typically Offered: Fall/Spring