MKTG 405 - Advertising and Promotions Strategy (3)

How to develop and implement advertising, sales promotion, public relations, direct marketing, sponsorship marketing and personal selling strategies that convey a single voice to a firm’s customers’ attention with effective and efficient communications program.

Prerequisite: MKTG 351 (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing.

400-level Undergraduate Course available for Graduate Credit

One or more sections may be offered in any online format.

Typically Offered: Fall/Spring