MKTG 444 - Social Media Marketing and Analytics (3)

Theoretical concepts and practical skills used by organizations in developing social media marketing strategies and in generating and utilizing analytics. Create social media content and produce actionable analytics from the social media content. (MKTG 444 and ISDS 444 are the same course.)

Prerequisites: MKTG 353, ISDS 361A (not CBE pre-major or undeclared); graduate student (not pre-MBA) - ISDS 513 or ISDS 540 (prerequisite) and MKTG 519 (corequisite).

400-level Undergraduate Course available for Graduate Credit

One or more sections may be offered in any online format.

Typically Offered: Fall/Spring/Summer