COMM 464 - Capstone - Public Relations Management (3)

Analyze systems and strategies for planning public relations campaigns and solving/preventing problems. Individual, team case studies, in corporate development of proposals; actual use of tools in addition to role playing presentations to management. “C-” (1.7) or better required to pass.

Prerequisites: COMM 361, COMM 362; junior standing.

Undergraduate Course not available for Graduate Credit

Typically Offered: Fall/Spring