May 25, 2026  
2024-2025 University Catalog 
    
2024-2025 University Catalog [ARCHIVED CATALOG]

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MKTG 443 - Marketing Analytics: Decision Making in the Information Age (3)


Applying analysis and modeling techniques to a broad range of marketing decision making domains. (MKTG 443 and ISDS 443 are the same course.)

Prerequisites: ISDS 361A , MKTG 351 ; not CBE pre-major or undeclared; or CBE graduate (not pre-MBA) standing.

400-level Undergraduate Course available for Graduate Credit

Typically Offered: Fall/Spring



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