Mar 10, 2025  
2024-2025 University Catalog 
    
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COMM 453 - Advertising Creative Strategy and Execution II (3)

Advertising projects involving application and execution of creative advertising strategies for mass media, including theory and practice of writing copy, and preparing comprehensive layouts and completed scripts. Group discussions, labs and individual conferences.

Prerequisites: COMM 353 , COMM 317 .

400-level Undergraduate Course available for Graduate Credit

Typically Offered: Periodically


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