Apr 19, 2024  
2022-2023 University Catalog 
    
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2022-2023 University Catalog [ARCHIVED CATALOG]

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MKTG 489 - Developing Marketing Strategies (3)

Developing marketing strategies involving products as well as services. Case analysis and group interaction. Students will finalize and present portfolio of projects and internships completed over the duration of marketing program.

Prerequisites: senior standing, MKTG 351 , MKTG 353 , MKTG 370 , MKTG 379 ; or graduate (not pre-MBA) standing, MKTG 519 .

400-level Undergraduate Course available for Graduate Credit

Department Consent Required


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