May 21, 2024  
2015-2016 University Catalog 
    
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2015-2016 University Catalog [ARCHIVED CATALOG]

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MKTG 464 - Insurance Marketing and Distribution Strategies (3)

Prerequisites: FIN 320  or MKTG 351 . Overview of the practices and procedures involved in insurance marketing and distribution. Analyzes insurance marketing environment, marketing strategies and product promotion; introduction to insurance distribution channels and sales force management.


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