Jul 08, 2020  
2015-2016 University Catalog 
    
2015-2016 University Catalog [ARCHIVED CATALOG]

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MKTG 351 - Principles of Marketing (3)


Prerequisite: ECON 202 . Corequisites: BUAD 301 , ISDS 361A . Applying current theories and concepts in effectively marketing goods and services to define target customers from a domestic and global perspective. Includes market research, identifying target customers, developing product offers, branding, pricing, marketing communications and distribution channels.



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