May 21, 2024  
2015-2016 University Catalog 
    
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2015-2016 University Catalog [ARCHIVED CATALOG]

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MKTG 415 - Managing the Sales Force (3)

Prerequisite: MKTG 351 . Sales manager’s role in organizing and deploying a field sales force, developing effective sales training programs, designing complete motivation and compensation plans, asserting strong leadership and evaluating sales people’s performance. Relies heavily on case studies and group discussion.


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