Communications, Advertising Concentration, B.A.

Bachelor of Arts in Communications

The Bachelor of Arts in Communications provides students with training in the theory and practice of informing, instructing and persuading through communications media. Because effective ethical communications are essential for the well-being of a democratic society, the curriculum ensures that all majors are: exposed to a broad liberal education; provided with a clear understanding and a global perspective of the role of communications media in society; and prepared for communications-related careers in the mass media, business, government and education by educating them in depth on one of the specialized concentrations within the department.

The program includes 24 units of core requirements and 21 units in a chosen concentration. Students must also complete a minimum of 12 units, earned through: a Department of Communications certificate; a minor outside the department; or approved coursework outside the department. All Department of Communications prerequisite courses must be completed with a “C” (2.0) or better.

In addition to the requirements for the major, students must meet all other university requirements for a bachelor’s degree. Please consult the Graduation Requirements for the Bachelor’s Degree  section in this catalog for complete information.

Advertising Concentration (21 units)

The Advertising concentration provides students with the knowledge to plan and develop consumer-focused media campaigns. They learn to blend creative strategy and execution with consumer and market research to aid with promoting and selling products and services in such positions as account executive, brand manager, copywriter, digital media specialist, graphic designer, interactive producer and social media analyst.

Graduation Requirement (3 units)

• HONR 201B - Honors Seminar: American Institutions and Values since 1877 (3)
• POSC 100 - American Government (3)

Total (120 units)