Marketing, Department of

Introduction
Learning Goals and Student Learning Outcomes
Programs and Courses Offered

Department Chair

Irene Lange

Department Office/Website

Steven G. Mihaylo Hall 5214
657-278-2223
business.fullerton.edu/marketing

Faculty

Christopher Anicich, Catherine Atwong, Ray Benedicktus, S. Allen Broyles, Susan Cadwallader, Steven Chen, Howard Forman, Neil Granitz, Katrin Harich, Yuna Kim, Chiranjeev Kohli, Matthew Lancellotti, Irene Lange, Aubrey LeBard, Sunil Thomas

Introduction

Marketing is a basic business function covering a wide range of activities. It includes studying markets, planning products, pricing them, promoting them, selling them and then delivering these products to customers. People in wholesaling, retailing, advertising agencies, research firms and transportation companies are all working in the marketing area. Any firm that is reviewing its product policies needs marketers to identify the market, choose the products, find where they can be sold and decide on a price for them.

Learning Goals and Student Learning Outcomes

The following goals and learning outcomes have been established for students pursuing a degree in business administration:

Problem solving and critical thinking skills

Effectively use quantitative/analytical, problem-solving and critical thinking skills in a business situation

Interpersonal relations

Motivate self and others to achieve group and organizational goals
Diagnose and resolve conflict in group and organizational settings

Ethical awareness

Demonstrate an awareness of ethical issues and responsibilities

Functional knowledge

Understand and appreciate the principles and roles of each of the major business disciplines and the interrelationships of these disciplines within a strategic framework

Multicultural awareness

Appreciate diversity and understand how workforce and market diversity challenge, benefit and influence the activities of the organization

Information technology skills

Use information technology to support business analysis and operations

Global awareness

Understand the impact of the global economy and business environment

Economic and legal environment knowledge

Demonstrate knowledge about the economic and legal environments in which business operates

Communications skills

Demonstrate knowledge and skills to communicate effectively about business issues using written and oral communications

Programs and Courses Offered

Bachelor of Arts in Business Adminstration

Master of Business Administration

Business Administration, Marketing Concentration, M.B.A.

Courses

Marketing

Courses are designated as MKTG in the class schedule.