May 31, 2026  
2025-2026 University Catalog 
    
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2025-2026 University Catalog [ARCHIVED CATALOG]

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COMM 457 - Broadcast Advertising (3)

Theoretical and practical exposure to the field of broadcast advertising from an agency perspective, including positioning, creative brief writing, strategy, script development and analysis, storyboarding and pitching.

Prerequisites: COMM 350 , COMM 353 ; junior standing.

400-level Undergraduate Course available for Graduate Credit

Typically Offered: Periodically


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