May 18, 2022  
2021-2022 University Catalog 
    
2021-2022 University Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 543 - Marketing Analytics for Managers (3)


Organizations are increasingly becoming data-driven and are actively seeking managers with knowledge and experience in data analysis and marketing analytics. Focuses on the integrative application of various marketing analytics techniques to solve typical business problems. (ISDS 543 and MKTG 543 are the same course).

Prerequisites: ISDS 513 , MKTG 519 .

Graduate-level

One or more sections may be offered in any online format.



Add to Portfolio (opens a new window)