Apr 16, 2024  
2021-2022 University Catalog 
    
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2021-2022 University Catalog [ARCHIVED CATALOG]

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MKTG 565 - Strategic Market Intelligence (3)

Qualitative and quantitative methods for collecting and analyzing information about customers and competitors. Apply these techniques and learn how market information can be leveraged to make better strategic decisions.

Prerequisites: MKTG 519 , ISDS 361A  or ISDS 513 ; graduate (not Economics or pre-MBA) standing.

Graduate-level


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