May 21, 2024  
2015-2016 University Catalog 
    
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2015-2016 University Catalog [ARCHIVED CATALOG]

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MKTG 565 - Strategic Market Intelligence (3)

Prerequisites: MKTG 519 , ISDS 361A  or ISDS 513 . Qualitative and quantitative methods for collecting and analyzing information about customers and competitors. Apply these techniques and learn how market information can be leveraged to make better strategic decisions.


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