Jun 16, 2024  
2018-2019 University Catalog 
    
2018-2019 University Catalog [ARCHIVED CATALOG]

Course Descriptions


Prefix and Course Index 

 

Communications

Courses are designated as COMM in the class schedule.

  
  • COMM 304 - Spanish Language TV News (3)


    Produce the Spanish-language television news program Al Día. Emphasize news gathering, writing, shooting and editing packages for television and web. Impact of Spanish-language media and changing demographics in the United States. May be repeated for a maximum of 6 units

    Prerequisite: completion of G.E. Category D.1.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 310 - Mass Media Ethics (3)


    Moral and professional conduct within various communications contexts. Examine cases involved with advertising, broadcast journalism, film, photojournalism, print journalism, public relations, television and the World Wide Web. One or more sections may be offered in any online format.

    Prerequisite: junior standing.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 315 - Mass Media and Ethnic Groups (3)


    Analyzes the representations of various ethnic and racial groups in advertising, news, film and television. Designed to make students more critical consumers of the media.

    COMM 233  with a ‘C’ (2.0) or better

    Undergraduate Course not available for Graduate Credit
  
  • COMM 317 - Digital Foundations (3)


    Develop ability to create and evaluate multimedia content. Preparation for digital portfolio graduation requirement.

    Prerequisite: completion of G.E. Category C.1 or C.2.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 319 - Visual Reporting (3)


    Image creation for publication in print and/or screen media. Convergence of the basic principles and practices of digital photography, digital imaging, graphic design and web page production for journalism-based visual problem solving.

    Prerequisite: COMM 317 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 321 - Studio Photography (3)


    Creative and effective use of images in print and/or screen publications within advertising, public relations, entertainment studies and other commercial, persuasive communication contexts.

    Prerequisites: COMM 317 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 325 - Multimedia Journalism (3)


    Study online journalism models and basic multimedia design while conducting in-the-field reporting projects that combine audio, photo, video, graphic and print elements to tell compelling journalistic stories.

    Prerequisite: COMM 201  and COMM 202  with a “C” (2.0) or better; must be Communications major or Journalism minor.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 331 - News Literacy (3)


    Provides a foundation in news literacy: using critical thinking skills to judge the reliability and credibility of information reports, whether via print, television, radio or Internet. Read and deconstruct a variety of news stories to determine their level of transparency and trustworthiness. One or more sections may be offered in any online format.

    Prerequisite: COMM 233 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 332 - Editing and Design (3)


    Principles and practice of newspaper editing: copy improvement, headline writing, news photos and cutlines, wire services, typography, copy schedules and control, page design and layout, law and ethics. (2 hours lecture, 3 hours laboratory)

    Prerequisite: COMM 201 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 333 - Mass Media Effects (3)


    The role mass media communications play in all human activity with heavy emphasis on the effects of mass media on the political, social and economic fabric of America.

    Prerequisite: Completion of G.E. Category D.1.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 334 - Feature Article Writing (3)


    Nonfiction writing for newspapers and magazines; sources, methods and markets. One or more sections may be offered in any online format.

    Prerequisites: COMM 101  with a “C” (2.0) or better.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 335 - Public Affairs Reporting (3)


    Reporting public interest news such as courts, education, finance, government, police and urban problems.

    Prerequisites: COMM 201  with a C (2.0) or better. COMM 407  recommended.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 346 - Principles of Entertainment and Tourism Communications (3)


    Structure and commercial functions of the entertainment and tourism industries. The central role of communication in industry technologies and professional practices. Career opportunities associated with these fields.

    Prerequisite: completion of G.E. Category D.1. Corequisite: Communications majors, COMM 233  or COMM 317 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 350 - Principles of Advertising (3)


    Overview of the advertising industry and its specializations. Contemporary functions, strategies, media, ethics and technology, as well as the role of integrated marketing communication.

    Prerequisite: completion of G.E. Category D.1. Corequisite: Communications majors, COMM 233  or COMM 317 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 351 - Writing for the Advertising Industry (3)


    Develop persuasive communication skills essential for success within the advertising industry. Write strategic advertising copy for various target audiences across multiple platforms. Must earn a “C” (2.0) or better to continue taking advertising courses.

    Prerequisite: ENGL 101 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 352 - Advertising Media (3)


    Plan, execute and control advertising media programs. Basic data and characteristics of the media. Buying and selling process, techniques and methods in media planning process. Audience measurement and media analysis.

    Prerequisites: COMM 350  and junior standing.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 353 - Advertising Creative Strategy and Execution I (3)


    Writing copy and layout advertisements, based on study of sales appeals, attention factors and illustrations. (2 hours lecture, 2 hours activity)

    Prerequisites: ENGL 101 , COMM 350 , junior standing.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 361 - Principles of Public Relations (3)


    Social, behavioral, psychological, ethical, economic and political foundations of public relations, and the theories of public relations as a communications discipline. One or more sections may be offered in any online format.

    Prerequisite: completion of G.E. Category D.1. Corequisite: Communications majors, COMM 233  or COMM 317 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 362 - Public Relations Writing I (3)


    Communications analysis, writing for business, industry and nonprofit organizations. Creating effective forms of public relations communication.

    Prerequisites: COMM 101 , COMM 361 , both with a C (2.0) or better; junior standing; typing ability.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 370 - Principles and History of American Mass Communication (3)


    American mass communication; newspapers and periodicals through radio, television and the internet; ideological, political, social and economic aspects. One or more sections may be offered in any online format.

    Prerequisite: completion of G.E. Category D.1. Corequisite: Communications majors, COMM 233  or COMM 317 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 371 - Radio-Audio Operations (3)


    Concepts and practices of radio station and audio broadcast operations, including programming, sales, promotion, traffic, billing, production, news, research and engineering. Work in traditional and online formats.

    Prerequisite: Completion of G.E. Category A.1.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 372 - TV News Production (3)


    Writing, production and evaluation of television news. Discussion of TV reporting techniques and problems. Cover events and produce TV news in lab. (2 hours lecture, 2 hours lab)

    Prerequisite: COMM 201  and COMM 202  with a “C” (2.0) or better.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 375 - Radio-Audio Entertainment (3)


    Theory and application of commercial audio production, including broadcast and console operations, microphone techniques, digital editing and on-air procedures. Develop appreciation for high-quality sound and produce broadcast-quality audio entertainment projects.

    Prerequisite: Completion of G.E. Category A.1.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 380 - Interactive Media Design (3)


    Underlying design concepts and production techniques for creating interactive multimedia presentations for educational lessons, commercial applications and online publications. (2 hours lecture, 2 hours laboratory)

    Prerequisite: COMM 317 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 407 - Communications Law (3)


    Anglo-American concept of freedom of speech and press; statutes and administrative regulations affecting freedom of information and publishing, advertising and telecommunication. Libel and slander, rights in news and advertising, contempt, copyright and invasion of privacy. One or more sections may be offered in any online format.

    Prerequisites: COMM 233 , junior standing.

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 409 - Advanced Visual Reporting (3)


    Advanced visual reporting. Extensive use of cameras for photographic reporting; evaluation and preparation of pictures for publication for both print and screen media. Field/laboratory experience in digital photography and processing.

    Prerequisite: COMM 319 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 410 - Principles of Communication Research (3)


    Research methods used to assess the effects of print, broadcast and film communications on audience attitudes, opinions, knowledge and behavior. Research design and data analysis in communications research. One or more sections may be offered in any online format.

    Prerequisites: junior standing, COMM 233 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 421 - Advanced Studio Photography (3)


    Prepare an advanced portfolio of images for print and/or screen publications that demonstrates ability to produce professional quality illustrative assignments within advertising, public relations, entertainment studies and other commercial, persuasive communication contexts.

    Prerequisites: COMM 321 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 422 - Communications Technologies (3)


    Issues surrounding communications technologies. Recent developments in technology, impact of government, industry and economic factors, historical overview and implications for social change. Technological developments. Applications to all areas of mass communications.

    Prerequisite: COMM 233 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 426 - Global Media Systems (3)


    Major mass communication systems, both democratic and totalitarian, and the means by which news and propaganda are conveyed internationally.

    Prerequisites: COMM 233  and junior standing.

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 433 - Working in the Magazine Industry (3)


    Overview of the inner working of the magazine industry. How the magazine industry functions and what is involved in the creation and production of magazines.

    Prerequisite: COMM 233 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 434 - Magazine Editing and Production (3)


    Students produce Tusk, the magazine of Cal State Fullerton, and learn about the dynamics of magazine production and the magazine industry. Students will work together in a professional setting to produce a high quality magazine.

    Prerequisite: COMM 201 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 435 - Opinion Writing (3)


    Techniques of editorial writing and opinion writing, including personal essays, for print, broadcast and Internet. The role of punditry in television news and on TV and radio talks shows, and how this might affect public perceptions of the media.

    Prerequisites: ENGL 101  with a C (2.0) or better, upper-division writing course, junior standing.

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 436 - Reporting on the Entertainment Industry (3)


    Developing expertise in reporting and writing on the entertainment industry. Understanding the economics, business models, legal aspects and culture of the industry. May be repeated once for credit.

    Prerequisite: COMM 101 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 437 - Advanced Magazine Writing (3)


    Practical experience in reporting and writing long, in-depth feature articles for professional magazines. Challenges of researching and writing for specialized audiences and the business of freelancing. Techniques for improving clarity, brevity, cohesion and emphasis.

    Prerequisite: COMM 334 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 438T - Specialized Reporting (3)


    Varied topic course designed to teach advanced reporting and writing skills in specialized areas. Combines an awareness of techniques and resources with an abundance of writing models and field experiences. May be repeated once for credit with different topic.

    Prerequisite: COMM 201  or COMM 202 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 439 - Literary Journalism (3)


    Literary journalism in theory and in practice. The works of literary journalism, the elements of the genre and its historical development. Produce two major writing projects during the semester.

    Prerequisite: COMM 334 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 444 - Capstone - Visual Communications (3)


    Synthesize skills in interactive media design, studio photography and visual reporting. Work individually and collaboratively to produce a visual culture research paper, an individual skills-based project and a collaborative visual research project.

    Prerequisites: COMM 319 , COMM 321 , or COMM 380 ; senior status.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 446 - Entertainment and Society (3)


    Role of entertainment and tourism in modern society. Uses theoretical and historical approaches to explore how factors such as culture, technology, economics and politics intersect with the entertainment we create and consume. One or more sections may be offered in any online format.

    Prerequisites: COMM 346 , COMM 350 , COMM 361  or MGMT 365 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 447 - Tourism and Travel (3)


    Concepts, tools and techniques necessary for understanding the tourism and travel industry and its promotional communications. Trends and issues of tourism and travel and the unique problems and opportunities of this field. One or more sections may be offered in any online format.

    Prerequisites: COMM 346 , COMM 350 COMM 361 , MGMT 339 , MKTG 351  or THTR 200 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 448T - Entertainment Industry Studies (3)


    Variable topics course that focuses on specific entertainment industries, issues, organizations, trends and/or functions. May be repeated once for credit with different topic.

    Prerequisites: COMM 233  or COMM 346 /BUAD 346/THTR 346.

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 449 - Capstone - Entertainment and Tourism Studies (3)


    Prepares for careers in the entertainment industry by combining theory with applied principles and analytical skills in examining and developing case studies. Students plan and execute their own campaigns and projects. (COMM 449 and THTR 449 are the same course.)

    Prerequisite: COMM 346 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 450 - Advertising and Brand Communication Management (3)


    Theory and techniques for planning, directing and evaluating advertising and brand communication programs, with emphasis on media-message strategies. Managerial approach with case studies to the solution of brand communications problems.

    Prerequisites: COMM 350 , COMM 352 , COMM 353 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 451 - Capstone - Advertising Campaigns (3)


    Advertising campaigns, including applied research, writing and utilization of print and electronic mass media. Design of complete campaigns from idea to prediction readiness. A “C-” (1.7) or better is required to pass this course.

    Prerequisites: COMM 350 , COMM 352 , COMM 353 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 452 - Advanced Media Strategy and Tactics (3)


    Further education in advertising media. Integrates theories from related disciplines, such as communications, marketing and psychology to illustrate better ways to use media as a competitive tool in business.

    Prerequisite: COMM 350 , COMM 352 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 453 - Advertising Creative Strategy and Execution II (3)


    Advertising projects involving application and execution of creative advertising strategies for mass media, including theory and practice of writing copy, and preparing comprehensive layouts and completed scripts. Group discussions, labs and individual conferences.

    Prerequisites: COMM 353 , COMM 317 ; or COMM 358.

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 454 - Advertising Media Sales (3)


    Advertising media sales, emphasizing print, special event, online and social media platforms. Work directly with the Daily Titan advertising staff while developing personal sales techniques, media sales strategies and supporting marketing tactics.

    Prerequisites: COMM 350 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 455 - Internet Advertising and Promotional Communications (3)


    Internet advertising and marketing issues and ideas. Evaluate, develop and execute Internet-based advertising and promotional campaigns.

    Prerequisites: COMM 350 , COMM 352 , COMM 353 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 456 - Advertising Account Planning (3)


    Apply principles of research, consumer behavior and creative concept development to advertising and brand communication campaigns. Field study and case application facilitate the process of the planner’s consumer advocacy function.

    Prerequisites: COMM 353 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 457 - Broadcast Advertising (3)


    Theoretical and practical exposure to the field of broadcast advertising from an agency perspective, including positioning, creative brief writing, strategy, script development and analysis, storyboarding and pitching.

    Prerequisites: COMM 350 , COMM 353 , junior standing.

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 462 - Public Relations Writing II (3)


    Further refines writing skills related to advanced public relations tactics, including the use of social media.

    Prerequisite: COMM 362  with a “C” or better.

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 464 - Capstone - Public Relations Management (3)


    Analyze systems and strategies for planning public relations campaigns and solving/preventing problems. Individual, team case studies, in corporate development of proposals; actual use of tools in addition to role playing presentations to management. A C or better is required to pass this course.

    Prerequisites: COMM 361 , COMM 362  and junior standing.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 465 - Entertainment Public Relations (3)


    Public relations strategies and tactics as they are used in the entertainment industry, including media relations, talent relations, special events, high visibility techniques, presentation, and dealing with adverse situations.

    Prerequisites: COMM 361  or COMM 346 /THTR 346.

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 466T - Current Topics in Public Relations (3)


    Examines advanced public relations concepts and skills in specialized areas. Health public relations campaigns; public relations in U.S. higher education. May be repeated once for extra elective units only.

    Prerequisite: COMM 346 , COMM 350  or COMM 361 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 468 - Corporate and Nonprofit Public Relations (3)


    Public relations strategies and tactics used in today’s increasingly sophisticated and maturing corporate and nonprofit marketplaces. Professional guest speakers and in-class simulations/exercises. Fund raising, corporate and social responsibility, media relations, and technology and ethical issues.

    Prerequisites: COMM 101 , COMM 361 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 469 - Crisis Communications (3)


    Practical experience in preparing for and responding to crisis situations across a wide variety of contexts. Theory and practice of organizational issue management, crisis planning and crisis response. Current and future challenges of issue/crisis management.

    Prerequisites: COMM 233  or BUAD 201  and junior standing.

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 470 - International Public Relations (3)


    Complex global business and organizational relationship practices across countries and cultures. The challenges, practices and techniques needed to practice public relations on the international level.

    Prerequisite: COMM 361 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 471 - Capstone - Daily Titan News (3)


    Class members constitute the editorial staff of the university newspaper and receive training in print, online and magazine-style journalism. Meets four hours per week for critiques in news reporting, writing, editing and makeup, followed by production. (More than 9 hours laboratory)

    Prerequisites: COMM 201 , COMM 319 , COMM 321  or COMM 380 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 472 - Capstone - TV News (3)


    Advanced news writing and production for television, radio and web. Students will develop their electronic news production skills by working on OC News, daily television, radio and web newscasts. (2 hours lecture, 3 hours lab.) May be taken for credit for a maximum of six units.

    Prerequisite: COMM 372 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 474 - Capstone - ADV/PR/ETC Student Agency (3)


    Work in a student-run agency to plan and conduct integrated communications campaigns involving advertising, public relations, and tourism/ entertainment/ event planning. May be repeated for a maximum of 6 units.

    Prerequisites: COMM 350 , COMM 346  or COMM 361 , and either COMM 351  or COMM 362  with a “C” (2.0) or better in each.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 475 - Capstone - Advertising/AAF Competition (3)


    Advertising campaigns, including applied research, writing and utilization of print and electronic mass media. Design of complete campaigns from idea to prediction readiness. Requires a  “C-” (1.7) or better to pass this course. May be repeated once for credit.

    Prerequisites: COMM 350 , COMM 352 , COMM 353 .

    Undergraduate Course not available for Graduate Credit
  
  • COMM 480 - Persuasive Communications (3)


    Persuasive communications applied to mass communication. The communicator, audience, message content and structure, and social context in influencing attitudes, beliefs and opinions.

    Prerequisites: COMM 233  and junior standing.

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 481 - Advanced Interactive Media Design (3)


    Interactive media design for various platforms and design topics, such as interactive narratives, experience design, usability and accessibility and productive interaction. Learn to use current interactive media protocols to develop projects for interactive audiences. (2 hours lecture, 2 hours laboratory)

    Prerequisite: COMM 380 .

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 495T - Mass Media Internship (3)


    120 hours minimum of supervised fieldwork at a CICE-approved internship site. Practical application of academic knowledge within the student’s field of concentration via hands-on experience in the professional arena. Attendance at an orientation session is required. Details at: communications.fullerton.edu/internship. One or more sections may be offered in any online format.

    Prerequisites: junior or senior standing, minimum 2.25 cumulative GPA; for Advertising majors, COMM 350 , COMM 351 , COMM 352 , COMM 353 ; for Entertainment and Tourism Communications majors, COMM 346 , COMM 446 ; for Journalism majors, COMM 325  or COMM 372 ; for Photocommunications majors, COMM 319 , COMM 321  or COMM 380 ; for Public Relations majors, COMM 361 , COMM 362 ; all with a “C” (2.0) or better.

    Undergraduate Course not available for Graduate Credit
  
  • COMM 496 - Student-to-Student Tutorial (1-3)


    Under faculty supervision, provides tutorial assistance in a communications course. May involve small group demonstrations and discussions, individual tutoring and evaluation of student performance as appropriate. May be repeated for a maximum of 6 units either separately or in combination with COMM 499.

    Prerequisites: consent of instructor and previous superior performance in a similar or equivalent course.

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 497T - Event Planning and Management (3)


    Plan, produce and promote public events to meet communication objectives. Hands-on applications to COMM Week, film festivals or other events. May be repeated once for extra elective units only.

    Prerequisite: COMM 346 , COMM 350 , COMM 361 , BUAD 301  or BUAD 346.

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 499 - Independent Study (1-3)


    Individually supervised mass media projects and research on campus and in the community. May involve newspaper and magazine publishers, radio and television stations, and public relations agencies. May be repeated for a maximum of 6 units, either separately or in combination with COMM 496.

    Prerequisite: consent of department chair.

    400-level Undergraduate Course available for Graduate Credit
  
  • COMM 500 - Theory and Literature of Communications (3)


    Theories and research on communication processes and effects; source, media, message, audience and content variables; types, sources and uses of communication literature. Graduate seminar.

    Prerequisite: conditional classified status.

    Graduate-level
  
  • COMM 507 - Communications Research Design and Analysis (3)


    Develops a working knowledge of data collection and analysis techniques in both quantitative and qualitative research methods. Material and presentation are developed for practical application to all professional fields of communication.

    Pre- or corequisite: COMM 500 .

    Graduate-level
  
  • COMM 508 - Humanistic Research in Communications (3)


    Humanistic methods of study in communications: historical research and critical analysis applied to problems, issues and creative works in communication. Graduate seminar.

    Prerequisites: COMM 410 , COMM 500 .

    Graduate-level
  
  • COMM 509 - Social Science Research in Communications (3)


    Social-scientific research design and analysis and the study of communication processes and effects. Graduate seminar.

    Prerequisites: COMM 410 , COMM 500 .

    Graduate-level
  
  • COMM 515T - Professional Problems in Specialized Fields (3)


    Selected topics and issues in the field of mass communications. Subjects vary each semester. May be repeated with different topics for a maximum of 21 units. One or more sections may be offered in any online format.

    Prerequisite: COMM 500 .

    Graduate-level
  
  • COMM 516 - Media Audience Behavior (3)


    In-depth analysis of the types, attitudes and behaviors of media audiences. Theories from psychology, marketing, anthropology and communications are integrated for comprehensive understanding of why people consume media and performance. Appropriate for all communications disciplines.

    Prerequisite: COMM 500 .

    Graduate-level
  
  • COMM 517 - Ethical Problems of the Mass Media (3)


    Criticisms of specific functions of the mass media and public relations. Three sections: history of criticism; problem areas of the media; and practitioner response to criticism. One or more sections may be offered in any online format.

    Prerequisite: COMM 500 

    Graduate-level
  
  • COMM 518 - Public Relations Theory (3)


    Cutting-edge communication and organizational theories and vital emerging issues influencing the field of public relations. Special focus on contemporary public relations models and practitioner roles. One or more sections may be offered in any online format.

    Prerequisite: COMM 500 .

    Graduate-level
  
  • COMM 525 - Advanced Communications Management (3)


    Up-to-date assessment of general management and communications management techniques, and helps equip the student for management positions in advertising, journalism, public relations and broadcasting.

    Prerequisite: COMM 500 .

    Graduate-level
  
  • COMM 527 - Politics and Mass Media (3)


    Nature of the relationship between the mass media and politics. Particular attention to the role and impact of the mass media in political election campaigns and policy making.

    Prerequisite: COMM 500 .

    Graduate-level
  
  • COMM 530 - Communications Technologies (3)


    Emerging communications technologies that are transforming professional practices associated with various communications industries. Recent technological developments, corporate and government policies affecting their use, and social consequences of current and projected applications. One or more sections may be offered in any online format.

    Prerequisite: COMM 500 .

    Graduate-level
  
  • COMM 534 - American Media History (3)


    History of the American Mass Media from McCarthy to the present - a period that marked the birth of television and the maturation of investigative journalism in shaping American attitudes about government and society.

    Prerequisite: COMM 500 .

    Graduate-level
  
  • COMM 536 - International Communications (3)


    Comparative examination of communications policies and practices in different national settings. Provides future practitioners with an understanding of cross-national variations in communication policies and how they shape communication industries and practices.

    Prerequisite: COMM 500 .

    Graduate-level
  
  • COMM 541 - Film Criticism (3)


    Graduate foundation course in screenwriting that examines methods of evaluating and critiquing motion picture screenplays and films for a variety of Hollywood genres.

    Prerequisite: COMM 500 .

    Graduate-level
  
  • COMM 550 - Advertising in Modern Society (3)


    Assessing the impact of advertising on society, the culture and economy. Philosophical rather than technical examinations of critical issues and problems such as economic and social effects of advertising, effects of value and life styles, ethics and regulation.

    Prerequisite: COMM 500 .

    Graduate-level
  
  • COMM 560 - Socio-Cultural Implications of Tourism & Entertainment (3)


    Purpose, devolvement and communication of tourism and travel products and their effects on communities and individuals. Economic, social, cultural and environmental impacts are examined on the local, national and global levels. One or more sections may be offered in any online format.

    Prerequisite: COMM 500 .

    Graduate-level
  
  • COMM 561 - Tourism: Professional Practices and Issues (3)


    Legislation, law, professional issues and social values and their effects on tourism destinations and attractions. Self-regulations and communication efforts of the industry, as well as specialized legal and professional requirements. One or more sections may be offered in any online format.

    Prerequisite: COMM 500 .

    Graduate-level
  
  • COMM 562 - Destination Development and Communications (3)


    Strategies that tourist destination organizations use to plan and communicate when working with various entities. Importance of government and industry relationships and how their interactions affect the formation of government policy. One or more sections may be offered in any online format.

    Prerequisite: COMM 500 .

    Graduate-level
  
  • COMM 563 - Tourism Venues and Attractions (3)


    Communication efforts in developing entertainment themes in tourism destinations, venues and attractions to draw both attention and audiences. Different public relations and advertising principles used in targeting media and specific publics are examined. One or more sections may be offered in any online format.

    Prerequisite: COMM 500 .

    Graduate-level
  
  • COMM 595 - Graduate Mass Media Internship (3)


    Supervised practical work experience with media outlets, advertising and promotion agencies, public relations firms, film companies, etc. Involves cooperative efforts of departmental faculty and employers. Current and innovative techniques in research, management and creative activities while offering practical experience.

    Prerequisites: COMM 500 ; COMM 508  or COMM 509 ; consent of graduate adviser.

    Graduate-level
  
  • COMM 597 - Project (3)


    Completion of creative project in a sequence beyond regularly offered coursework.

    Prerequisite: consent of graduate coordinator.

    Graduate-level
  
  • COMM 598 - Thesis (3-6)


    Complete a thesis in a sequence beyond regularly offered coursework. May be repeated for a maximum of 6 units.

    Prerequisite: consent of graduate coordinator.

    Graduate-level
  
  • COMM 599 - Independent Graduate Research (1-3)


    Individually supervised mass media projects or research for graduate students. May be repeated for a maximum of 6 units.

    Prerequisite: consent of graduate coordinator.

    Graduate-level

Computer Engineering

Computer Engineering Courses are designated as EGCP in the class schedule.

  
  • EGCP 180 - Digital Logic and Computer Structures (3)


    Binary number system and arithmetic, computer codes, Boolean algebra, logic gates, K-map minimization, sequential circuits, memory devices, state diagram and table, computer architecture, memory, Arithmetic Logic Unit and control unit. (2 hours lecture, 2 hours laboratory)

    Prerequisite: CPSC 120 .

    Undergraduate Course not available for Graduate Credit
  
  • EGCP 280 - Microcontollers (3)


    Microcontrollers, microcontroller programming model and instruction set, assembler directives, writing and debugging microcontroller assembly language routines, microcontroller memory system, microcontroller communication systems. (1 hour lecture, 4 hours laboratory) (EGCP 280 and EGEE 280 are the same course.)

    Prerequisite: EGCP 180  or EGEE 245 .

    Undergraduate Course not available for Graduate Credit
  
  • EGCP 281 - Designing with VHDL (2)


    Introduction to various modeling methods, timings, events, propagation delays and concurrency, the language constructs, data representations and formats, and physical attributes. (1 hour lecture, 2 hours laboratory) (EGCP 281 and EGEE 281 are the same course.)

    Prerequisites: CPSC 120  or CPSC 121 ; EGCP 180  or EGEE 245 .

    Undergraduate Course not available for Graduate Credit
  
  • EGCP 371 - Modeling and Simulation of Signals and Systems (3)


    Modeling and simulation of physical systems, mathematical description of systems, transfer functions, poles and zeros, frequency response, continuous and discrete-time convolution, continuous and discrete Fourier transforms, Laplace and Z transforms, Fast Fourier Transforms, simulation using Matlab.

    Prerequisite: MATH 250B .

    Undergraduate Course not available for Graduate Credit
  
  • EGCP 381 - Computer Design and Organization (4)


    Computer system, central processing unit (CPU) organization and design, instruction set and addressing modes, microprogrammed control unit design, cache memory, internal memory, virtual memory, input/output interfacing, parallel processors, superscalar processors (2 hours lecture, 4 hours laboratory).

    Prerequisites: EGCP 281 , EGEE 303 .

    Undergraduate Course not available for Graduate Credit
  
  • EGCP 401 - Engineering Economics and Professionalism (3)


    Development, evaluation and presentation of design alternatives for engineering systems and projects using principles of engineering economy and cost benefit analysis. Engineering profession, professional ethics and related topics. (Not available for use on graduate study plans.) (EGCE 401, EGCP 401, EGEE 401 and EGME 401 are the same course.)

    Prerequisites: MATH 150A   and junior standing in Engineering.

    Undergraduate Course not available for Graduate Credit
  
  • EGCP 441 - Advanced Electronics for Computer Engineers (4)


    High-speed CMOS, biCMOS, CPLDs, FPGAs, A/D, D/A, transducers and optics; integration of these devices into complete systems. (2 hours lecture, 4 hours laboratory)

    Prerequisites: EGCP 281 , EGEE 303 .

    400-level Undergraduate Course available for Graduate Credit
  
  • EGCP 446 - Advanced Digital Design using Verilog HDL (3)


    Fundamentals of Verilog programming; behavioral modeling using Verilog; structural modeling using Verilog; RTL design using Verilog; Shannon’s decomposition; FPGA architecture; Digital design, synthesis and implementation using FPGA.

    Prerequisite: EGCP 441 .

    400-level Undergraduate Course available for Graduate Credit
  
  • EGCP 447 - Introduction to Hardware Security and Trust (3)


    Hardware trojan detection and isolation; physical and invasive attacks; side-channel attacks; physically unclonable functions; watermarking of Intellectual Property (IP) blocks; passive and active metering for prevention of piracy, access control.

    Prerequisite: EGCP 281 .

    400-level Undergraduate Course available for Graduate Credit
  
  • EGCP 450 - Embedded Processor Interfacing (4)


    Techniques of interfacing based on speed, timings, synchronization, interrupts, protocols, noise, and race conditions. Interfacing specifications of the processor data, address and control buses. (2 hours lecture, 4 hours laboratory)

    Prerequisites: EGCP 280 , EGCP 381 , EGCP 441 , EGEE 323 , CPSC 351 , MATH 270A .

    400-level Undergraduate Course available for Graduate Credit
 

Page: 1 <- 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16Forward 10 -> 42