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Dec 11, 2024
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COMM 350 - Principles of Advertising (3) Overview of the advertising industry and its specializations. Contemporary functions, strategies, media, ethics and technology, as well as the role of integrated marketing communication.
Prerequisite: completion of G.E. Category D.1. Corequisite: Communications majors, COMM 233 or COMM 317 .
Undergraduate Course not available for Graduate Credit
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