May 24, 2024  
2018-2019 University Catalog 
    
2018-2019 University Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

COMM 350 - Principles of Advertising (3)


Overview of the advertising industry and its specializations. Contemporary functions, strategies, media, ethics and technology, as well as the role of integrated marketing communication.

Prerequisite: completion of G.E. Category D.1. Corequisite: Communications majors, COMM 233  or COMM 317 .

Undergraduate Course not available for Graduate Credit



Add to Portfolio (opens a new window)