May 24, 2024  
2018-2019 University Catalog 
2018-2019 University Catalog [ARCHIVED CATALOG]

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COMM 350 - Principles of Advertising (3)

Overview of the advertising industry and its specializations. Contemporary functions, strategies, media, ethics and technology, as well as the role of integrated marketing communication.

Prerequisite: completion of G.E. Category D.1. Corequisite: Communications majors, COMM 233  or COMM 317 .

Undergraduate Course not available for Graduate Credit

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