Advertising Minor

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(21 units)

The minor in Advertising offers students the opportunity to engage In a systematic program of study in the field of advertising to complement their major field of study.

Required Courses

COMM 233 - Mass Communication in Modern Society (3)
COMM 350 - Principles of Advertising (3)
COMM 352 - Advertising Media (3)
COMM 353 - Advertising Creative Strategy and Execution I (3)
COMM 475 - Capstone - Advertising/AAF Competition (3) or
COMM 451 - Capstone - Advertising Campaigns (3)

Electives (6 units, approved by two advisers)

COMM 370 - Principles and History of American Mass Communication (3)
COMM 380 - Interactive Media Design (3)
COMM 407 - Communications Law (3)
COMM 450 - Advertising and Brand Communication Management (3)
COMM 452 - Advanced Media Strategy and Tactics (3)
COMM 453 - Advertising Creative Strategy and Execution II (3)
COMM 455 - Internet Advertising and Promotional Communications (3)
COMM 457 - Broadcast Advertising (3)
COMM 480 - Persuasive Communications (3)

Additional Information

Students majoring in communications cannot minor in communications.

Advertising Minor

Required Courses

Electives (6 units, approved by two advisers)

Additional Information

Total (21 units)