Marketing, Department of

Return to: Mihaylo College of Business and Economics

Department Chair

Sunil Thomas

Department Office/Website

Steven G. Mihaylo Hall 5214
657-278-2223
business.fullerton.edu/marketing

Faculty

Christopher Anicich, Catherine Atwong, S. Allen Broyles, Susan Cadwallader, Steven Chen, Michael Collins, Christie Cooper, Joshua Dorsey, Mahdi Ebrahimi, Howard Forman, April Franklin, Neil Granitz, Mohammad Habibi, Aja Henriquez, Asma Khan, Yuna Kim, Chiranjeev Kohli, Matthew Lancellotti, Aubrey LeBard, Bobby L. Papoulias, Teeanna Rizkallah, Eric Rodriguez, Sunil Thomas, Aja Vasquez, Jillian Wood

Introduction

Marketing is a basic business function covering a wide range of activities. It includes studying markets, planning products, pricing them, promoting them, selling them and then delivering these products to customers. People in wholesaling, retailing, advertising agencies, research firms and transportation companies are all working in the marketing area. Any firm that is reviewing its product policies needs marketers to identify the market, choose the products, find where they can be sold and decide on a price for them.

Learning Goals and Student Learning Outcomes

• Bachelor of Arts in Business Administration
• Master of Business Administration

Programs and Courses Offered

Bachelor of Arts in Business Adminstration

• Business Administration, Marketing Concentration, B.A.  
• Business Administration, Marketing and Information Systems Concentration, B.A.  

Master of Business Administration

• Business Administration, Marketing Concentration, M.B.A.  
• Business Administration, Marketing Analytics Concentration, M.B.A.  

Programs

• Marketing Minor
• Sales Minor

Courses

Courses are designated as MKTG in the class schedule.

• MKTG 351 - Principles of Marketing (3)
• MKTG 353 - Marketing Information Technology (3)
• MKTG 370 - Consumer Behavior (3)
• MKTG 379 - Marketing Research Methods (3)
• MKTG 401 - Professional Selling (3)
• MKTG 405 - Advertising and Promotions Strategy (3)
• MKTG 415 - Managing the Sales Force (3)
• MKTG 425 - Retail Marketing Strategy (3)
• MKTG 430 - Sports Marketing (3)
• MKTG 442 - Sales and Consumer Product Strategies (3)
• MKTG 443 - Marketing Analytics: Decision Making in the Information Age (3)
• MKTG 444 - Social Media Marketing and Analytics (3)
• MKTG 445 - Global Marketing (3)
• MKTG 450 - Visual Marketing (3)
• MKTG 455 - Digital Marketing (3)
• MKTG 462 - Marketing for Entrepreneurs (3)
• MKTG 465 - Managing Services Marketing (3)
• MKTG 475 - Export/Import Marketing Strategies (3)
• MKTG 482 - Film & TV Marketing (3)
• MKTG 485 - Multicultural Marketing (3)
• MKTG 489 - Developing Marketing Strategies (3)
• MKTG 495 - Internship (1-3)
• MKTG 499 - Independent Study (1-3)
• MKTG 519 - Marketing Management (3)
• MKTG 543 - Marketing Analytics for Managers (3)
• MKTG 545 - NonProfit and Societal Marketing (3)
• MKTG 565 - Strategic Market Intelligence (3)
• MKTG 575 - Product and Brand Management (3)
• MKTG 596T - Contemporary Topics in Marketing (3)
• MKTG 599 - Independent Graduate Research (1-3)

Return to: Mihaylo College of Business and Economics