MKTG 462 - Marketing for Entrepreneurs (3)

Covering market analysis for new products and services, competitive analysis, alternatives for entering markets, associated costs and launch feasibility. Casework, research and fieldwork with selected local businesses.

Prerequisite: MKTG 351 (not CBE pre-major or undeclared); CBE graduate (not pre-MBA) standing – MKTG 519.

400-level Undergraduate Course available for Graduate Credit