Apr 25, 2024  
2022-2023 University Catalog 
    
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2022-2023 University Catalog [ARCHIVED CATALOG]

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MKTG 445 - Global Marketing (3)

Theories of international trade and role of marketing decisions across national boundaries and markets. Concepts and principles of marketing strategies in organizations: recognition of environmental differences; market assessments; entry alternatives; positions of global independence; marketing problems; and critical implications.

Prerequisite: MKTG 351  (not pre-business, pre-economics major or undeclared); or CBE graduate (not pre-MBA) standing.

400-level Undergraduate Course available for Graduate Credit


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