Apr 18, 2024  
2022-2023 University Catalog 
    
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2022-2023 University Catalog [ARCHIVED CATALOG]

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MKTG 485 - Multicultural Marketing (3)

Multicultural marketing is a discipline that recognizes divergent influences in a varied population and creates customized marketing programs that reach various audiences. Students gain an understanding of the dynamics in a diverse market environment while identifying target audiences and appropriate marketing strategies.

Prerequisites: MKTG 351 ; senior standing.

400-level Undergraduate Course available for Graduate Credit


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