MKTG 465 - Managing Services Marketing (3)

Unique marketing needs and challenges faced by service firms in an increasingly challenging global environment. Strategies for marketing services in a variety of industries: entertainment, tourism, hospitality, health care, financial services. Strategies used by manufacturing firms using service as a competitive strategy.

Prerequisites: MKTG 351 (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing.

400-level Undergraduate Course available for Graduate Credit