MKTG 455 - Digital Marketing (3)

Marketing goods, services and ideas on the Internet. Integrating e-commerce into a total marketing strategy for businesses ranging from entrepreneurial to multinational corporations. History and emergence of e-commerce, utility of the Internet as a tool to increase effectiveness, efficacy and competitiveness.

Prerequisite: MKTG 351 (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing.

400-level Undergraduate Course available for Graduate Credit