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Aug 31, 2024
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COMM 450 - Advertising and Brand Communication Management (3) Theory and techniques for planning, directing and evaluating advertising and brand communication programs, with emphasis on media-message strategies. Managerial approach with case studies to the solution of brand communications problems.
Prerequisites: COMM 350 , COMM 352 , COMM 353 .
400-level Undergraduate Course available for Graduate Credit
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