Mar 01, 2024  
2022-2023 University Catalog 
2022-2023 University Catalog [ARCHIVED CATALOG]

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COMM 352 - Advertising Media (3)

Plan, execute and control advertising media programs. Basic data and characteristics of the media. Buying and selling process, techniques and methods in media planning process. Audience measurement and media analysis.

Prerequisites: COMM 350  and junior standing.

Undergraduate Course not available for Graduate Credit

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