May 21, 2022  
2021-2022 University Catalog 
    
2021-2022 University Catalog [ARCHIVED CATALOG]

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MKTG 482 - Film & TV Marketing (3)


Film and TV content marketing is evolving rapidly, driven by technological, market and consumer trends. Provides a foundational understanding of the current methodologies for marketing and promoting film and TV content across all platforms. (CTVA 482 and MKTG 482 are the same course.)

Prerequisite: CTVA 100 with a C (2.0) or better.

Undergraduate Course not available for Graduate Credit



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