MKTG 475 - Export/Import Marketing Strategies (3)

Export and import strategies, including international logistics. Export and import process for large companies and small international businesses. Logistics planning and choosing the best incoterms, export process and evaluating alternative export strategies. Outsourcing and other government regulatory requirements and documentation.

Prerequisites: CBE Undergraduate majors, Pre-International Business major- MKTG 351; or CBE graduate standing (not pre-MBA). Other majors:MKTG 351 (not pre-business, not pre-economics major or undeclared).

400-level Undergraduate Course available for Graduate Credit