MKTG 445 - Global Marketing (3)

Theories of international trade and role of marketing decisions across national boundaries and markets. Concepts and principles of marketing strategies in organizations: recognition of environmental differences; market assessments; entry alternatives; positions of global independence; marketing problems; and critical implications.

Prerequisites: CBE Undergraduate majors, Pre-International Business major- MKTG 351; or CBE graduate standing (not pre-MBA). Other majors:MKTG 351 (not pre-business, not pre-economics major or undeclared).

400-level Undergraduate Course available for Graduate Credit