Sep 28, 2022  
2021-2022 University Catalog 
    
2021-2022 University Catalog [ARCHIVED CATALOG]

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MKTG 405 - Advertising and Promotions Strategy (3)


How to develop and implement advertising, sales promotion, public relations, direct marketing, sponsorship marketing and personal selling strategies that convey a single voice to a firm’s customers’ attention with effective and efficient communications program.

Prerequisites: MKTG 351 (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing

400-level Undergraduate Course available for Graduate Credit

One or more sections may be offered in any online format.



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