May 21, 2022  
2021-2022 University Catalog 
    
2021-2022 University Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 401 - Professional Selling (3)


Steps of the sales cycle as an interpersonal influence process. Selling skills and techniques based on communication and buyer behavior concepts. Written sales projects and oral presentations are expected.

Prerequisite: CBE Undergraduate majors -BUAD 201; other majors - junior standing (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing.

400-level Undergraduate Course available for Graduate Credit



Add to Portfolio (opens a new window)