Sep 28, 2022  
2021-2022 University Catalog 
    
2021-2022 University Catalog [ARCHIVED CATALOG]

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MKTG 442 - Sales and Consumer Product Strategies (3)


Theories, concepts and current professional practices of sales strategy, retail distribution, strategic marketing and category management based on analyzing customer purchasing behavior and sales data.

Prerequisites: MKTG 351 (not CBE pre-major or undeclared).

Undergraduate Course not available for Graduate Credit



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