May 18, 2022  
2021-2022 University Catalog 
    
2021-2022 University Catalog [ARCHIVED CATALOG]

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MKTG 596T - Contemporary Topics in Marketing (3)


Framework for customer-focused management; how to increase quality and calculate customer lifetime value and profitability. May be repeated with different topics for a maximum of 9 units.

Prerequisites: MKTG 519; CBE graduate standing (not pre-MBA).

Graduate-level



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